FIRM

The firm will be positioned in the health sector. The Company is dedicated to process the nopal (cactus) which have a lot of properties, in accordance with some researches around the world , as have the unique ability to bind and trap fat and certain sugars consumed during a meal and prevent their absorption into the body, reducing the amount of fat and sugar absorbed during a meal may play a key role in cholesterol metabolism, diabetes control as well as weight reduction.

Nopal properties

Nopal is a great source of vitamin C and extremely nutritious. Nopal provides essential amino acids in the form of easily-digestible protein, and nopal also contains some pectins that help support the digestive system. Nopal can survive under a ferocious variety of climates, even in the hot, dry deserts, because of their ability to regenerate from pads, root calluses and seeds. It doesn't require a lot of water, so are a good source of incomes to the agriculturists, that doesn't have the resources to buy water

MISION

To improve the Spanish People lifestyle being helped them to improve them health, in diseases that are very painful as diabetes and hypertension.

Market

In the market a product of nopal can be found, but in capsules presentation and is focused to weight reduction. Our presentation is pearl pills, because in a liquid form is easily absorbed into the blood.

Economic situation

Cost to consider in the economic evaluation

Insulin vs. Nopal pearl pills

Insulin doses = 4 euros

Nopal pearl pills (2) = .6 euros

Consume Nopal periodically, you will be reducing the amount of fat and sugar absorbed during a meal, reduce your sugar and cholesterol levels so you going to spend less money in insulin or hypertension medicine.

Legal situation

According with the trade between the EU and Mexico the 19 art said. customs cooperation intends to guarantee the commerce just.

Regulations:

Resolution of 5 of February of 2004, the Department of Customs and Special Taxes of the State of Tributary Administration, approval of certificate model of caution insurance to guarantee the payment of the customs debt and fiscal Agency to the import..

Resolution of 11 of March of 2003, of the Main directorate of the State Agency of Tributary Administration, by which the one of 27 of December of 1999 is modified, introducing a standardized model of endorsement to cover fiscal the customs debts and to the import contracted by contributors represented by Customs agents when they act in name and on behalf of represented his.

Regulation of 27 of November of 1998, the Secretariat General of Foreign trade, relative to the procedure and transaction of the imports and commercial introductions of merchandise and their regimes.

To avoid pharmaceutical regulations our product will be sell as nutrimental supplement

Infrastructure and support

The channel will be through a join venture with Santiveri, who is the leader in dietetic and medicinal plants. So we need only an office, with telephone, fax machine, internet access, etc. We going to do advertisement in these ways: Magazines. (“Diabetes” and “Dietetica y salud” ) Diabetes Groups. (Sociedad Andaluza de Medicina Familiar y Comunitaria (SAMFyC)) Internet (proyecto glucosa)

The transfer of products will become by boat.

Costs

20 ‘ container (25,000 kgs) = 135 euros

documentation = 40 euros

Traveler time 35 days

Labor

We going to establish an office in Madrid, in where exists a Santiveri center, to be able to have the most contact with our partners. We need two persons, the first-one for coordinate the logistics to receive and manage products. The second-one to maintain the contact with our partner and resolve some problems presented and take decision about that. In Mexico we need only one person who will be the contact between the distributor and our office in Madrid

Taxes

The applied tariff rights in Spain are right of customs that are paid on the imports, normally when the merchandises are dispatched to seat. There exits a right tariff minors by storage rights or deposit and the left merchandise sale. Taxes on Indirect Societies, Taxes on Rent of the Physical People, Taxes on the Rent non Resident, Tax on Added value

Government support

• Tax reduction benefits
• Corporative customer
• Buy our products
• Reduce Insulin total costs

Problems

• Santiveri´s Agreement

• Channel
• Product
• Idea

• Health Ministry's Agreement

• Product
• Tax reduction

• Producer's Agreement

• Price
• Supply

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