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Franklin College Switzerland
Case Analysis BUS 455 - Global Strategic Management
Semester	Spring 2003
Instructor:	Dr. DJ Bava, Ed.D., MBA

OVERVIEW	Historical Background Present Situation
MISSION STATEMENT	Basic Product or Service Primary Market Principal Technology Survival, Growth, Profitability Company Philosophy Public Image Company Self-Concept Customer Satisfaction Concern for Quality
LONG TERM OBJECTIVES	Profitability Productivity Competitive Position Employee Development Employee Relations Technological Leadership Public Responsibility
EXTERNAL ANALYSIS	Remote Environment Economic Factors Social Factors Political-Legal Factors Technological Factors Ecological Factors Industry Environment (Contending Forces) Threats of Entry Powerful Suppliers Substitute Products Rivalry Operating Environment Competitive Position Customer Profiles Suppliers Creditors Human Resources
INTERNAL ANALYSIS	Situational Analysis - SWOT Strengths Weaknesses Opportunities Threats
MAJOR ISSUES	Identify Problems/Challenges
ALTERNATIVES	Identify Evaluate Recommend
STRATEGIES	Generic Strategies Overall Cost Leadership Differentiation Focus Grand Strategies Concentrated Growth Product Development Market Development Innovation Horizontal Integration Vertical Integration Concentric Diversification Conglomerate Diversification Turnaround Divestiture Liquidation Joint Ventures Strategic Alliances Consortia
IMPLEMENTATION	Short-Term Objectives Functional Tactics Production/Operations Marketing Accounting/Finance Research & Development Human Resource Management Policy Organizational Structure Functional Geographic Divisional Strategic Business Unit Matrix Organizational Leadership Organizational Culture Reward Systems Control Systems Strategic Controls Premise Implementation Strategic Surveillance Special Alert Operational Controls Budgets Scheduling Key Success Factors Continuous Improvement
CONCLUSION
REFERENCES	(For Written Analysis)
STRATEGIC PLAN COMPONENTS
INTRODUCTION
HISTORICAL BACKGROUND	Country Particular Industry in Country Particular Business
PRESENT SITUATION
MISSION STATEMENT	Basic Product or Service Primary Market Principal Technology Survival, Growth, Profitability Company Philosophy Public Image Company Self-Concept Customer Satisfaction Concern for Quality
EXTERNAL ANALYSIS	Remote Environment Economic Factors Social Factors Political-Legal Factors Technological Factors Ecological Factors Industry Environment Contending Forces Threats of Entry Powerful Suppliers Substitute Products Rivalry Industry Boundaries Industry Structure Concentration Economies of Scale Product Differentiation Barriers to Entry Operating Environment Competitive Position Customer Profiles Suppliers Creditors Human Resources Analysis of Remote/Industry/Operating Environments
COMPANY PROFILE/ INTERNAL ANALYSIS	Situational Analysis - SWOT Strengths Weaknesses Opportunities Threats Functional Analysis Marketing Financial & Accounting Production, Operations, Technical Personnel Quality Management Information Systems Organization & General Management
(Optional)	Value Chain Analysis Primary Activities & Costs Support Activities & Costs
(Optional)	Financial Analysis Balance Sheet Income Statement Financial Ratios Liquidity Leverage Activity Profitability Analysis of Company Environment
LONG-TERM OBJECTIVES	Profitability Productivity Competitive Position Employee Development Employee Relations Technological Leadership Public Responsibility
STRATEGIES	Generic Strategies (Optional) Overall Cost Leadership Differentiation Focus Grand Strategies Concentrated Growth Market Development Product Development Innovation Horizontal Integration Vertical Integration Concentric Diversification Conglomerate Diversification Turnaround Divestiture Liquidation Joint Ventures Strategic Alliances Consortia Analysis of Selected Strategies
STRATEGIC IMPLEMENTATION	Action Plans Short-Term Objectives Functional Tactics Production/Operations Marketing Accounting/Finance Research & Developmen Human Resource Management Policies
STRATEGIC INSTITUTIONALIZATION	Organizational Structure (Inc. Proposed Org. Chart) Functional Geographic Divisional Strategic Business Unit Matrix Organizational Leadership Assignment of Key Managers Organizational Culture Strategy-Culture Relationship Reward Systems
STRATEGIC CONTROL	Strategic Control Systems Premise Control Implementation Control Strategic Surveillance Special Alert Control Operational Control Systems Budgets Scheduling Key Success Factors Continuous Improvement Analysis of Implementation, Institutionalization, &Control Components
CONCLUSION
APPENDIX
REFERENCES

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Franklin College Switzerland